POVEDA-ANCHUNDIA, Tatiana; MOROCHO-VALAREZO, Karem. Incidence of social media marketing strategies in restaurant customer loyalty in Guayaquil. Revista de Investigaciones de la Universidad Le Cordon Bleu, [S. l.], v. 10, n. 1, p. 94–103, 2023. DOI: 10.36955/RIULCB.2023v10n1.009. Disponível em: https://revistas.ulcb.edu.pe/index.php/REVISTAULCB/article/view/244. Acesso em: 11 oct. 2026.